Google+. Google’s platform for user engagement. Not totally intended to be competing with Facebook or Twitter. But now said to be giving them run for their money with more than 500 Million monthly active users. Google is very proud about this number. But how far is this true? How far does these numbers reflect reality? Read on.
What does an active user mean? This is pretty straightforward for Facebook and Twitter as the users have to log in explicitly (mostly) and do something with their status, photos, posts, comments etc. Definitely can be called as active users.
But Google+ has its shortcuts when counting its active users. If you are a Gmail user, Android phone user or YouTube user, Google+ is there in these places and more. Your app reviews in your Android phone are counted as Google+ activity, so are your actions on YouTube.
Worse, even dismissing any notifications in your profile counts as an active user. To take this even worse, some metrics count Gmail users as active users of Google+.
All these may totally seem unfair. But think about this and read the first line of the blog again. Google+ is supposed to be a platform for user engagement. All the above ones are user engagements. So you cannot sue Google on their numbers. But you just have to take them with a pinch of salt.
Google+ has a huge potential. No doubt. It has millions of professionals interacting and sharing various content from photography to technology. Trust me, I get my daily dose of Technology news from there! But it is going to be an uphill task for it to bring in the Facebook mass; but it doesn’t have to do that. Google+ is good as is for what it is created for!