In the current mess Google Wallet is in, who can really rescue it, if at all? As the irony strikes, the answer I think is Apple! Yes.
To give an idea of what mess it is in – well, no one is using it for the starters. Major carriers like Verizon, AT&T and T-Mobile doesn’t support it and hence you cannot install the NFC enabled Google Wallet Android App in these carrier modified phones. There is no clear reason why these carriers don’t allow Google Wallet. At least T-Mobile has publicly said they are supporting a Wallet competitor ISIS and no one knows when that is going to be rolled out either.
Only Sprint allows usage of Wallet app in the United States, or you will have to have an unlocked GSM phone like the Nexus 4. Even in those cases, which Merchant isreally allowing Mobile payments through Wallet? Hardly any. The supporting Merchant list was growing at sometime in past and because of lack of awareness, most establishments don’t allow anymore. Stores like CVS and Gas Stations where I remember using Google Wallet before, are now allergic to it. I have to see a manager to use a Mobile Payment. The process that is supposed to make Payment process easy is now a pain.
It is lack of awareness, folks. No one is fancying mobile payments, yet. There is no hype surrounding it, yet. It is still not a fanboi material, yet. Google is at least not able to bring in this awareness and publicity. Only Apple can. It’s their turf.
If Apple introduces NFC Payments in iPhone 5S (they better call it iPhone 6 to stop their stocks from bleeding!) or whatever it is through iTunes, there is going to be a boost. Huge boost. There will be hype. Huge hype. Apple will be said to be inventing mobile payments! In a way, they would, or would have given it a fresh life at the least. You can see people proudly waiting in checkout lines with their iPhones and iPads (if you can use it as a Camera, why not?) out for payment.
Apple will post in next WWDC how many million payment transactions they are processing per day. What Apple won’t realize is that the game is not over yet. What they have done is shattering the fears of people on this (not so) new concept. It will be time now for others to catch-up. Let the games begin, Apple!